Following our launch of Euro reporting for publishers in five European countries, we're happy to announce that local currency reports are now also available in Australia, Austria, Belgium, Finland, Greece, Portugal, South Africa, Switzerland, and the UK.
If you're located in one of these countries, you can now update your account to display earnings in your local currency. After you've updated your account, any earnings generated from advertisers paying in currencies other than your local currency will be converted daily. If you receive payments in your local currency, this means that there also won't be any additional conversions at the end of the month. However, you can still choose to receive payments in U.S. Dollars or change your payment method at any time.
Before enabling local currency reports in your account, we recommend downloading and saving copies of your past reports in U.S. Dollars for your records. You can then update your account by signing in to AdSense and clicking the link in the green prompt on your Reports Overview page. You'll be asked to review and agree to a new set of Terms and Conditions. Unfortunately, we're not able to interpret the meaning of changes in our legal documents for publishers -- if you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact your attorney.
We'll be requiring this change in the future, so we recommend updating your account to report earnings in your local currency soon. You can find answers to common FAQs associated with these new local currency reports in a recent Inside AdSense blog post -- all references to 'Euros' in the post now also apply to your local currency. In addition, detailed information about these new reports can be found in our Help Center.
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Tuesday, April 6, 2010
Euro reporting for more European countries
If you're a publisher located in Cyprus, Luxembourg, Malta, Monaco, San Marino, Slovenia, or Vatican City, you can now switch to local currency reports to view your earnings in Euros. Once you make this change, any earnings generated from advertisers paying on other currencies will be converted to Euros each day. This also means that if you're receiving payments in Euros, there won't be any additional conversions at the end of the month when payments are issued.
Before you switch to local currency reports, we suggest you download and save copies of your past reports in U.S. dollars for your records. Once you've done that, look for the green prompt in the upper right hand corner of your Reports Overview page. Click the link in the prompt, and you'll be asked to agree to a new set of Terms and Conditions. If you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact your attorney.
We encourage you to switch to local currency reports soon, since we'll be requiring this update in the future. You can learn more about these new reports in our Help Center, and we also recommend reviewing answers to a few F
Basic Intro to AdSense (for beginners)
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Before you switch to local currency reports, we suggest you download and save copies of your past reports in U.S. dollars for your records. Once you've done that, look for the green prompt in the upper right hand corner of your Reports Overview page. Click the link in the prompt, and you'll be asked to agree to a new set of Terms and Conditions. If you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact your attorney.
We encourage you to switch to local currency reports soon, since we'll be requiring this update in the future. You can learn more about these new reports in our Help Center, and we also recommend reviewing answers to a few F
Basic Intro to AdSense (for beginners)
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Bridging the gap: The Anatomy of an Advertising Campaign
The Google Content Network (Google's ad network that includes over a million websites) connects Google's hundreds of thousands of advertisers with our 1 million publishers. Advertisers can control where the extra layer of control and complexity is added with our targeting options. Here are the ways an advertiser can show ads on your site. Advertisers choose a particular targeting option depending on their overall goals. You might be most familiar with contextual targeting, which enables advertisers to choose broad themes that match the content of your site. For example, if I'm marketing my cheese shop, I create a keyword list that includes terms such as "cheese," "gourmet" "cheese," and "delicatessen," among others. This would allow my cheese shop ads to show up on sites about gourmet cheeses as well as next to content on other sites that mention gourmet cheeses.
At the same time, some advertisers are interested in showing their ads on specific sites because they find a match between the site's visitors and their offerings. They can do this using placement targeting; in general, advertisers who tend to be more brand-sensitive use placement targeting because they can choose the sites where they want to show their ads.
More recently, we've opened up remarketing, which enables advertisers to target ads to users they've previously interacted with, to all AdWords advertisers. At the same time, users can continue to control the ads they see by using the Ads Preferences Manager.
To help advertisers target your sites, we recommend ensuring that there's a clear theme to each of your pages, if you're going to allow for placement targeting, create sections of your pages that clients can target easily. Lastly, think about your site from an advertiser's perspective.
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Seeing clicks but no revenue?
Have you ever checked your reports and noticed that you have clicks reported, but no revenue? We'd like to explain why this may happen, as we frequently receive emails and questions on our Help Forum about this issue. What you're seeing may be due to one of the following:
- Allowed Sites setup
The Allowed Sites feature allows you to specify a list of sites where ads from your account may be displayed. If you're using this feature, you'll need to make sure that you've listed all sites where you'd like to display your AdSense ad code.
To check if this is the case, log into your account and visit the 'Allowed Sites' page under your AdSense Setup tab. If the radio button 'Allow any site to show ads for my account ' is populated, you're not being affected by this issue, and you should continue to #2 below. However, if 'Only allow certain sites to show ads for my account' is populated, review the list of sites in the box below -- are all the sites you own listed in this box? If the answer is 'no', you won't be credited for clicks on the missing sites. Please be sure to add all of the sites where you'd like to display your AdSense ad code.
We've noticed some confusion among publishers who have entered the sites of advertisers they'd like to see on their pages into the Allowed Sites list. Please know that this is not the case, as it's not possible to request ads for a particular page - the sites you enter into this box can only be sites where your ads can be placed.
- Invalid clicks
It's possible that you have some clicks that our monitoring system has considered to be invalid. As we've mentioned before, we monitor all clicks and impressions on Google ads for any activity that may artificially drive up an advertiser's costs or a publisher's earnings. Any clicks that our system considers invalid will still appear on your 'Overview' page, under the Reports tab. However, because our advertisers aren't charged for these clicks and impressions, we won't show the earnings for this activity. If you're concerned about suspicious activity in your account, we recommend reviewing your site's logs and letting us know about the situation.
Rest assured that AdSense accounts are properly credited for all clicks and impressions we consider to be valid. We'll post your finalized earnings for a given month on your 'Payment History' page during the first week of the following month. For more information about invalid clicks, please review our Help Center.
A follow-up to our referrals announcement
You may have seen our recent post about the upcoming changes to referrals promoting AdSense. Since we made this announcement, we've received a number of responses about the program being dependent on the location of the referring publisher. We've carefully considered your feedback, and have decided to modify the original plan.
We've also heard from a number of you that you're no longer seeing recent AdSense referral earnings in your account. Please be assured that this is a display error -- past conversions have not been removed from your account. Our engineers are working hard to resolve this issue quickly.
Finally, we'd like to let you know about upcoming changes to the referrals programs for Google Pack and Firefox:
Again, thank you for your feedback and support of the referrals program.
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The changes to referrals promoting AdSense will now depend on where your users are located, regardless of your location as a publisher. You'll earn $100 for every user you refer to AdSense who is located in North America, Latin America or Japan when they generate $100 in AdSense revenue within 180 days and they remove all payment holds. You'll no longer be paid for users you refer who are located elsewhere. These changes will go into effect the last week of January.The option to add a referral unit for AdSense will reappear in your account when you target any referral unit to Japan and/or any countries in North America and Latin America. To ensure payment for valid conversions, we recommend that you check the targeting settings on your current AdSense referral units.
We've also heard from a number of you that you're no longer seeing recent AdSense referral earnings in your account. Please be assured that this is a display error -- past conversions have not been removed from your account. Our engineers are working hard to resolve this issue quickly.
Finally, we'd like to let you know about upcoming changes to the referrals programs for Google Pack and Firefox:
- Google Pack: Currently, you can earn up to $2 when a user downloads and runs Google Pack for the first time after being referred through your link or button. Starting the third week of February, each successful Pack referral will earn up to $1. This change will apply to all referrals for Google Pack and is independent of user location or publisher location.
- Firefox: We'll also be reducing payments for Firefox referrals from China during the third week of February. This specific referral payment change will only affect installations from users in China. Again, this is independent of your location as a publisher.
Again, thank you for your feedback and support of the referrals program.
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Upcoming referrals changes
Are you currently displaying a referral unit for AdSense on your website? Then read on, because there are some upcoming changes to the referral program that you should be aware of. But first let me clarify that only referral units promoting AdSense will be affected by this change; referrals to other products and services remain unaffected at this time. This change to referrals promoting AdSense will differ depending on your location, regardless of where your users are located.
- If you're in North America, Latin America, or Japan, the pricing structure for AdSense referrals is changing.
About a year ago, as an experiment, we changed the pricing structure for AdSense referrals so that when a user you referred to the program earned $5 within 180 days of sign-up, you would also earn $5. When that publisher earned $100 within 180 days and removed all payment holds, you'd receive $250. We have decided to conclude this experiment and return to the original pricing structure. As a result, we'll soon no longer be offering the $5 bonus or $2000 bonus, and the payout for referring a user who generates $100 with AdSense in the first 180 days will return to $100.
These pricing changes will take place during the last week of January. A referred user who reaches $100 within 180 days of signing up and who removes all payments holds before the change occurs will generate earnings of $250 for the referring publisher. Any referred user who meets this conversion criteria after the change occurs will only generate $100 in earnings for the referring publisher. In addition, the $5 bonus will be removed at that time. Please note that the date a user was referred will only affect where the 180-day window is set but not necessarily the payout the referring publisher receives. For example, it's possible that a user referred in early January will meet the conversion criteria before a user referred in early November, and so the resulting payout may differ.
- If you're outside of North America, Latin America, and Japan, AdSense referrals will be retired.
For publishers not located in any of the three regions detailed above, we'll soon be retiring referrals promoting AdSense. We've found that this referral product has not performed as well as we had hoped in these regions. Again, please keep in mind that you can still generate referrals for the other products listed under the 'Referrals' section of your AdSense Setup tab.
Soon, you'll no longer see the option to create a referral button for AdSense in your account, although existing buttons will display as normal. This specific referral type will then be retired during the last week of January - any users who meet the conversion criteria (reaching $100 in earnings within 180 days of sign-up and removing all payment holds) before the change will generate earnings of $250 for the referring publishers. Any conversions which occur after this change is made will not be recorded in your account. You may wish to begin replacing any existing referrals promoting AdSense with referrals for another product or an AdSense for content unit.
We appreciate your support of this referral product, and hope it won't cause you any inconvenience.
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- If you're in North America, Latin America, or Japan, the pricing structure for AdSense referrals is changing.
About a year ago, as an experiment, we changed the pricing structure for AdSense referrals so that when a user you referred to the program earned $5 within 180 days of sign-up, you would also earn $5. When that publisher earned $100 within 180 days and removed all payment holds, you'd receive $250. We have decided to conclude this experiment and return to the original pricing structure. As a result, we'll soon no longer be offering the $5 bonus or $2000 bonus, and the payout for referring a user who generates $100 with AdSense in the first 180 days will return to $100.
These pricing changes will take place during the last week of January. A referred user who reaches $100 within 180 days of signing up and who removes all payments holds before the change occurs will generate earnings of $250 for the referring publisher. Any referred user who meets this conversion criteria after the change occurs will only generate $100 in earnings for the referring publisher. In addition, the $5 bonus will be removed at that time. Please note that the date a user was referred will only affect where the 180-day window is set but not necessarily the payout the referring publisher receives. For example, it's possible that a user referred in early January will meet the conversion criteria before a user referred in early November, and so the resulting payout may differ.
- If you're outside of North America, Latin America, and Japan, AdSense referrals will be retired.
For publishers not located in any of the three regions detailed above, we'll soon be retiring referrals promoting AdSense. We've found that this referral product has not performed as well as we had hoped in these regions. Again, please keep in mind that you can still generate referrals for the other products listed under the 'Referrals' section of your AdSense Setup tab.
Soon, you'll no longer see the option to create a referral button for AdSense in your account, although existing buttons will display as normal. This specific referral type will then be retired during the last week of January - any users who meet the conversion criteria (reaching $100 in earnings within 180 days of sign-up and removing all payment holds) before the change will generate earnings of $250 for the referring publishers. Any conversions which occur after this change is made will not be recorded in your account. You may wish to begin replacing any existing referrals promoting AdSense with referrals for another product or an AdSense for content unit.
We appreciate your support of this referral product, and hope it won't cause you any inconvenience.
Basic Intro to AdSense (for beginners)
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Saving your advanced reports for later
The busy holiday season is upon us, so you may not have the time to sit in front of your computer waiting for your AdSense reports to finish running. That's why we're happy to announce that any advanced reports you generate will soon automatically be saved in your Report Manager once they're completed.
This means that while you can still wait on the Advanced Reports page for your reports to complete if you choose, you no longer need to do so -- instead, you can navigate through the other pages of your account or even log out once you've submitted the request for a report. You can then view or download your requested reports at a later time in the 'Recently Generated Reports' section of your Report Manager, located under the 'Reports' tab of your account. We're gradually adding this feature to all publisher accounts, so feel free to check for it over the next few weeks.
Your Report Manager will save up to 20 of your most recently generated reports, which will be timestamped with the date and time they were created. We hope this new option allows you more flexibility in choosing when and how you access your reports.
This means that while you can still wait on the Advanced Reports page for your reports to complete if you choose, you no longer need to do so -- instead, you can navigate through the other pages of your account or even log out once you've submitted the request for a report. You can then view or download your requested reports at a later time in the 'Recently Generated Reports' section of your Report Manager, located under the 'Reports' tab of your account. We're gradually adding this feature to all publisher accounts, so feel free to check for it over the next few weeks.
Your Report Manager will save up to 20 of your most recently generated reports, which will be timestamped with the date and time they were created. We hope this new option allows you more flexibility in choosing when and how you access your reports.
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