Following our launch of Euro reporting for publishers in five European countries, we're happy to announce that local currency reports are now also available in Australia, Austria, Belgium, Finland, Greece, Portugal, South Africa, Switzerland, and the UK.
If you're located in one of these countries, you can now update your account to display earnings in your local currency. After you've updated your account, any earnings generated from advertisers paying in currencies other than your local currency will be converted daily. If you receive payments in your local currency, this means that there also won't be any additional conversions at the end of the month. However, you can still choose to receive payments in U.S. Dollars or change your payment method at any time.
Before enabling local currency reports in your account, we recommend downloading and saving copies of your past reports in U.S. Dollars for your records. You can then update your account by signing in to AdSense and clicking the link in the green prompt on your Reports Overview page. You'll be asked to review and agree to a new set of Terms and Conditions. Unfortunately, we're not able to interpret the meaning of changes in our legal documents for publishers -- if you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact your attorney.
We'll be requiring this change in the future, so we recommend updating your account to report earnings in your local currency soon. You can find answers to common FAQs associated with these new local currency reports in a recent Inside AdSense blog post -- all references to 'Euros' in the post now also apply to your local currency. In addition, detailed information about these new reports can be found in our Help Center.
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Tuesday, April 6, 2010
Euro reporting for more European countries
If you're a publisher located in Cyprus, Luxembourg, Malta, Monaco, San Marino, Slovenia, or Vatican City, you can now switch to local currency reports to view your earnings in Euros. Once you make this change, any earnings generated from advertisers paying on other currencies will be converted to Euros each day. This also means that if you're receiving payments in Euros, there won't be any additional conversions at the end of the month when payments are issued.
Before you switch to local currency reports, we suggest you download and save copies of your past reports in U.S. dollars for your records. Once you've done that, look for the green prompt in the upper right hand corner of your Reports Overview page. Click the link in the prompt, and you'll be asked to agree to a new set of Terms and Conditions. If you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact your attorney.
We encourage you to switch to local currency reports soon, since we'll be requiring this update in the future. You can learn more about these new reports in our Help Center, and we also recommend reviewing answers to a few F
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Before you switch to local currency reports, we suggest you download and save copies of your past reports in U.S. dollars for your records. Once you've done that, look for the green prompt in the upper right hand corner of your Reports Overview page. Click the link in the prompt, and you'll be asked to agree to a new set of Terms and Conditions. If you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact your attorney.
We encourage you to switch to local currency reports soon, since we'll be requiring this update in the future. You can learn more about these new reports in our Help Center, and we also recommend reviewing answers to a few F
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Bridging the gap: The Anatomy of an Advertising Campaign
The Google Content Network (Google's ad network that includes over a million websites) connects Google's hundreds of thousands of advertisers with our 1 million publishers. Advertisers can control where the extra layer of control and complexity is added with our targeting options. Here are the ways an advertiser can show ads on your site. Advertisers choose a particular targeting option depending on their overall goals. You might be most familiar with contextual targeting, which enables advertisers to choose broad themes that match the content of your site. For example, if I'm marketing my cheese shop, I create a keyword list that includes terms such as "cheese," "gourmet" "cheese," and "delicatessen," among others. This would allow my cheese shop ads to show up on sites about gourmet cheeses as well as next to content on other sites that mention gourmet cheeses.
At the same time, some advertisers are interested in showing their ads on specific sites because they find a match between the site's visitors and their offerings. They can do this using placement targeting; in general, advertisers who tend to be more brand-sensitive use placement targeting because they can choose the sites where they want to show their ads.
More recently, we've opened up remarketing, which enables advertisers to target ads to users they've previously interacted with, to all AdWords advertisers. At the same time, users can continue to control the ads they see by using the Ads Preferences Manager.
To help advertisers target your sites, we recommend ensuring that there's a clear theme to each of your pages, if you're going to allow for placement targeting, create sections of your pages that clients can target easily. Lastly, think about your site from an advertiser's perspective.
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Seeing clicks but no revenue?
Have you ever checked your reports and noticed that you have clicks reported, but no revenue? We'd like to explain why this may happen, as we frequently receive emails and questions on our Help Forum about this issue. What you're seeing may be due to one of the following:
- Allowed Sites setup
The Allowed Sites feature allows you to specify a list of sites where ads from your account may be displayed. If you're using this feature, you'll need to make sure that you've listed all sites where you'd like to display your AdSense ad code.
To check if this is the case, log into your account and visit the 'Allowed Sites' page under your AdSense Setup tab. If the radio button 'Allow any site to show ads for my account ' is populated, you're not being affected by this issue, and you should continue to #2 below. However, if 'Only allow certain sites to show ads for my account' is populated, review the list of sites in the box below -- are all the sites you own listed in this box? If the answer is 'no', you won't be credited for clicks on the missing sites. Please be sure to add all of the sites where you'd like to display your AdSense ad code.
We've noticed some confusion among publishers who have entered the sites of advertisers they'd like to see on their pages into the Allowed Sites list. Please know that this is not the case, as it's not possible to request ads for a particular page - the sites you enter into this box can only be sites where your ads can be placed.
- Invalid clicks
It's possible that you have some clicks that our monitoring system has considered to be invalid. As we've mentioned before, we monitor all clicks and impressions on Google ads for any activity that may artificially drive up an advertiser's costs or a publisher's earnings. Any clicks that our system considers invalid will still appear on your 'Overview' page, under the Reports tab. However, because our advertisers aren't charged for these clicks and impressions, we won't show the earnings for this activity. If you're concerned about suspicious activity in your account, we recommend reviewing your site's logs and letting us know about the situation.
Rest assured that AdSense accounts are properly credited for all clicks and impressions we consider to be valid. We'll post your finalized earnings for a given month on your 'Payment History' page during the first week of the following month. For more information about invalid clicks, please review our Help Center.
A follow-up to our referrals announcement
You may have seen our recent post about the upcoming changes to referrals promoting AdSense. Since we made this announcement, we've received a number of responses about the program being dependent on the location of the referring publisher. We've carefully considered your feedback, and have decided to modify the original plan.
We've also heard from a number of you that you're no longer seeing recent AdSense referral earnings in your account. Please be assured that this is a display error -- past conversions have not been removed from your account. Our engineers are working hard to resolve this issue quickly.
Finally, we'd like to let you know about upcoming changes to the referrals programs for Google Pack and Firefox:
Again, thank you for your feedback and support of the referrals program.
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The changes to referrals promoting AdSense will now depend on where your users are located, regardless of your location as a publisher. You'll earn $100 for every user you refer to AdSense who is located in North America, Latin America or Japan when they generate $100 in AdSense revenue within 180 days and they remove all payment holds. You'll no longer be paid for users you refer who are located elsewhere. These changes will go into effect the last week of January.The option to add a referral unit for AdSense will reappear in your account when you target any referral unit to Japan and/or any countries in North America and Latin America. To ensure payment for valid conversions, we recommend that you check the targeting settings on your current AdSense referral units.
We've also heard from a number of you that you're no longer seeing recent AdSense referral earnings in your account. Please be assured that this is a display error -- past conversions have not been removed from your account. Our engineers are working hard to resolve this issue quickly.
Finally, we'd like to let you know about upcoming changes to the referrals programs for Google Pack and Firefox:
- Google Pack: Currently, you can earn up to $2 when a user downloads and runs Google Pack for the first time after being referred through your link or button. Starting the third week of February, each successful Pack referral will earn up to $1. This change will apply to all referrals for Google Pack and is independent of user location or publisher location.
- Firefox: We'll also be reducing payments for Firefox referrals from China during the third week of February. This specific referral payment change will only affect installations from users in China. Again, this is independent of your location as a publisher.
Again, thank you for your feedback and support of the referrals program.
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Upcoming referrals changes
Are you currently displaying a referral unit for AdSense on your website? Then read on, because there are some upcoming changes to the referral program that you should be aware of. But first let me clarify that only referral units promoting AdSense will be affected by this change; referrals to other products and services remain unaffected at this time. This change to referrals promoting AdSense will differ depending on your location, regardless of where your users are located.
- If you're in North America, Latin America, or Japan, the pricing structure for AdSense referrals is changing.
About a year ago, as an experiment, we changed the pricing structure for AdSense referrals so that when a user you referred to the program earned $5 within 180 days of sign-up, you would also earn $5. When that publisher earned $100 within 180 days and removed all payment holds, you'd receive $250. We have decided to conclude this experiment and return to the original pricing structure. As a result, we'll soon no longer be offering the $5 bonus or $2000 bonus, and the payout for referring a user who generates $100 with AdSense in the first 180 days will return to $100.
These pricing changes will take place during the last week of January. A referred user who reaches $100 within 180 days of signing up and who removes all payments holds before the change occurs will generate earnings of $250 for the referring publisher. Any referred user who meets this conversion criteria after the change occurs will only generate $100 in earnings for the referring publisher. In addition, the $5 bonus will be removed at that time. Please note that the date a user was referred will only affect where the 180-day window is set but not necessarily the payout the referring publisher receives. For example, it's possible that a user referred in early January will meet the conversion criteria before a user referred in early November, and so the resulting payout may differ.
- If you're outside of North America, Latin America, and Japan, AdSense referrals will be retired.
For publishers not located in any of the three regions detailed above, we'll soon be retiring referrals promoting AdSense. We've found that this referral product has not performed as well as we had hoped in these regions. Again, please keep in mind that you can still generate referrals for the other products listed under the 'Referrals' section of your AdSense Setup tab.
Soon, you'll no longer see the option to create a referral button for AdSense in your account, although existing buttons will display as normal. This specific referral type will then be retired during the last week of January - any users who meet the conversion criteria (reaching $100 in earnings within 180 days of sign-up and removing all payment holds) before the change will generate earnings of $250 for the referring publishers. Any conversions which occur after this change is made will not be recorded in your account. You may wish to begin replacing any existing referrals promoting AdSense with referrals for another product or an AdSense for content unit.
We appreciate your support of this referral product, and hope it won't cause you any inconvenience.
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- If you're in North America, Latin America, or Japan, the pricing structure for AdSense referrals is changing.
About a year ago, as an experiment, we changed the pricing structure for AdSense referrals so that when a user you referred to the program earned $5 within 180 days of sign-up, you would also earn $5. When that publisher earned $100 within 180 days and removed all payment holds, you'd receive $250. We have decided to conclude this experiment and return to the original pricing structure. As a result, we'll soon no longer be offering the $5 bonus or $2000 bonus, and the payout for referring a user who generates $100 with AdSense in the first 180 days will return to $100.
These pricing changes will take place during the last week of January. A referred user who reaches $100 within 180 days of signing up and who removes all payments holds before the change occurs will generate earnings of $250 for the referring publisher. Any referred user who meets this conversion criteria after the change occurs will only generate $100 in earnings for the referring publisher. In addition, the $5 bonus will be removed at that time. Please note that the date a user was referred will only affect where the 180-day window is set but not necessarily the payout the referring publisher receives. For example, it's possible that a user referred in early January will meet the conversion criteria before a user referred in early November, and so the resulting payout may differ.
- If you're outside of North America, Latin America, and Japan, AdSense referrals will be retired.
For publishers not located in any of the three regions detailed above, we'll soon be retiring referrals promoting AdSense. We've found that this referral product has not performed as well as we had hoped in these regions. Again, please keep in mind that you can still generate referrals for the other products listed under the 'Referrals' section of your AdSense Setup tab.
Soon, you'll no longer see the option to create a referral button for AdSense in your account, although existing buttons will display as normal. This specific referral type will then be retired during the last week of January - any users who meet the conversion criteria (reaching $100 in earnings within 180 days of sign-up and removing all payment holds) before the change will generate earnings of $250 for the referring publishers. Any conversions which occur after this change is made will not be recorded in your account. You may wish to begin replacing any existing referrals promoting AdSense with referrals for another product or an AdSense for content unit.
We appreciate your support of this referral product, and hope it won't cause you any inconvenience.
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Saving your advanced reports for later
The busy holiday season is upon us, so you may not have the time to sit in front of your computer waiting for your AdSense reports to finish running. That's why we're happy to announce that any advanced reports you generate will soon automatically be saved in your Report Manager once they're completed.
This means that while you can still wait on the Advanced Reports page for your reports to complete if you choose, you no longer need to do so -- instead, you can navigate through the other pages of your account or even log out once you've submitted the request for a report. You can then view or download your requested reports at a later time in the 'Recently Generated Reports' section of your Report Manager, located under the 'Reports' tab of your account. We're gradually adding this feature to all publisher accounts, so feel free to check for it over the next few weeks.
Your Report Manager will save up to 20 of your most recently generated reports, which will be timestamped with the date and time they were created. We hope this new option allows you more flexibility in choosing when and how you access your reports.
This means that while you can still wait on the Advanced Reports page for your reports to complete if you choose, you no longer need to do so -- instead, you can navigate through the other pages of your account or even log out once you've submitted the request for a report. You can then view or download your requested reports at a later time in the 'Recently Generated Reports' section of your Report Manager, located under the 'Reports' tab of your account. We're gradually adding this feature to all publisher accounts, so feel free to check for it over the next few weeks.
Your Report Manager will save up to 20 of your most recently generated reports, which will be timestamped with the date and time they were created. We hope this new option allows you more flexibility in choosing when and how you access your reports.
New Manage Ads improvements, compliments of you
We've been listening to your comments on our new ad management feature, and so we're excited to tell you about a few updates that stem directly from your requests:
It doesn't end here, though -- we've got a few more enhancements planned for the Manage Ads feature in the next few weeks, so keep checking back for more updates. In the meantime, please continue sending your suggestions our way.
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- You can now view the ID number associated with a specific custom channel by visiting the 'Channels' link under the 'AdSense Setup' tab. Many of you told us that you needed these channel ID numbers for ad management programs you're using. We've added this information to your account since it no longer appears in your ad code.
- Any ad units generated within the last 7 days that haven't yet received any impressions will now be listed as 'New', rather than 'Active', in your status column. This should help avoid confusion about your newest ad units and those already appearing on your pages.
- You can now view the most recent date when each of your ad units was updated. Please note that these dates aren't retroactive, so any ad units you generated or edited before this display change will show a last-edited date of November 1st, 2007.
- We're starting to slowly roll out the manage ads feature for your referral units. Just as with AdSense for content units, you'll soon be prompted to enter names for your newly generated referral units. If you'd like to make changes to your referral units at a later time, you can visit the 'Manage Ads' page. In the 'Content' column of this page, your referral units will display 'Referrals:' followed by the products or category of products being referred.
It doesn't end here, though -- we've got a few more enhancements planned for the Manage Ads feature in the next few weeks, so keep checking back for more updates. In the meantime, please continue sending your suggestions our way.
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Save your top queries
If you use AdSense for search on your pages, we'd like to let you know about an upcoming change on December 10th that will affect your top queries reports. To prepare for a few upcoming reporting enhancements, top queries data older than a year old will no longer be available. In other words, you'll only be able to view top queries reports dating back one year from the day you're generating the report.
If you have important top queries data which are older than a year old, please run any appropriate reports and save them before December 10th. You may also wish to generate a report dating from the date you started with AdSense for search to today, as data not within the one year window will be continuously removed.
If you have important top queries data which are older than a year old, please run any appropriate reports and save them before December 10th. You may also wish to generate a report dating from the date you started with AdSense for search to today, as data not within the one year window will be continuously removed.
Inside the science of contextual matching
As an AdSense Product Manager for ads quality, I'm part of a group that works to make the ads on your site relevant for users. One of the ways we do this is through contextual targeting, which matches ads to the content of your webpages. With contextual targeting, our system parses and analyzes the content of your page, conducts an auction among the relevant ads, then serves the winning ads -- all in the blink of an eye! Pretty simple, right?
Actually, matching relevant ads to the content of your pages is quite a scientific challenge involving semantic analysis and machine learning. It's a challenge that keeps me and my team busy. Our machines are very good at the matching process, but there are still a few cases where their definition of relevance differs from our human definition of relevance. In these few cases, the system might end up serving ads that don't seem immediately relevant to users. We understand that increased ad relevance contributes to a positive experience for users, publishers, and advertisers, so we're continuously working on ways to improve the relevance and quality of ads that appear on your sites.
I'm excited to let you know that this week, we'll be rolling out a series of enhancements to AdSense's contextual targeting capabilities, which will more accurately match relevant ads to webpages. You won't need to update your AdSense account or ad code, as these changes will be applied automatically. In many ways these types of improvements are par for the course at Google - but I wanted to let you know about the kinds of improvements we've been focusing on. Please keep in mind that these changes won't affect how other types of ads are matched to your sites; for instance, you'll continue to see placement-targeted ads when advertisers bid to appear specifically on your pages.
This is by no means the end of our efforts to perfect the system, but we believe that with these changes users will start to see even more relevant ads, advertisers will generate more attractive returns by finding the right users, and publishers should make more money over time.
As always, we're interested in your feedback on these improvements!
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Actually, matching relevant ads to the content of your pages is quite a scientific challenge involving semantic analysis and machine learning. It's a challenge that keeps me and my team busy. Our machines are very good at the matching process, but there are still a few cases where their definition of relevance differs from our human definition of relevance. In these few cases, the system might end up serving ads that don't seem immediately relevant to users. We understand that increased ad relevance contributes to a positive experience for users, publishers, and advertisers, so we're continuously working on ways to improve the relevance and quality of ads that appear on your sites.
I'm excited to let you know that this week, we'll be rolling out a series of enhancements to AdSense's contextual targeting capabilities, which will more accurately match relevant ads to webpages. You won't need to update your AdSense account or ad code, as these changes will be applied automatically. In many ways these types of improvements are par for the course at Google - but I wanted to let you know about the kinds of improvements we've been focusing on. Please keep in mind that these changes won't affect how other types of ads are matched to your sites; for instance, you'll continue to see placement-targeted ads when advertisers bid to appear specifically on your pages.
This is by no means the end of our efforts to perfect the system, but we believe that with these changes users will start to see even more relevant ads, advertisers will generate more attractive returns by finding the right users, and publishers should make more money over time.
As always, we're interested in your feedback on these improvements!
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Google-certified ad networks now available to all publishers
Back in August, we announced plans to give publishers the ability to allow multiple Google-certified ad networks to compete for display ad space on your site. While this feature was initially available only to publishers located in North America and Europe, we're happy to announce that all publishers will now have access to these participating ad networks.
Allowing these ad networks to compete for your display ad space means that more ads will be eligible to appear on your pages, leading to potentially higher earnings in the long run. Our system will show the ads that will generate you the most profit, whether they're from these Google-certified ad networks or the AdWords program. As a reminder, all Google-certified ad networks are required to adhere to our standards for user privacy, ad quality, and speed. In addition, you can use the controls in your Ad Review Center to specify which ad networks can appear on your pages.
Finally, some ad networks use tools similar to Google's interest-based advertising to show more relevant ads to users on the sites they visit. We'll allow certified networks who comply with user privacy guidelines to show ads using these tools, but they won't be permitted to collect data from your site for the purpose of subsequent interest-based advertising. You'll be able to opt out of receiving ads based on user interests from these certified networks, and we have changed our requirements for third-party ad serving to reflect this. We're dedicated to providing users with a positive experience, while helping publishers effectively monetize the ads appearing on their sites. We believe you'll find that more competition translates into better ads and increased revenue in the long run.
We're continuing to certify additional ad networks, so please keep in mind that you won't see immediate changes in your earnings or ads. As we continue to add new ad networks, you'll see them appear in your Ad Review Center. To learn more about managing your account settings and Google-certified ad networks, visit our Help Center.
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Allowing these ad networks to compete for your display ad space means that more ads will be eligible to appear on your pages, leading to potentially higher earnings in the long run. Our system will show the ads that will generate you the most profit, whether they're from these Google-certified ad networks or the AdWords program. As a reminder, all Google-certified ad networks are required to adhere to our standards for user privacy, ad quality, and speed. In addition, you can use the controls in your Ad Review Center to specify which ad networks can appear on your pages.
Finally, some ad networks use tools similar to Google's interest-based advertising to show more relevant ads to users on the sites they visit. We'll allow certified networks who comply with user privacy guidelines to show ads using these tools, but they won't be permitted to collect data from your site for the purpose of subsequent interest-based advertising. You'll be able to opt out of receiving ads based on user interests from these certified networks, and we have changed our requirements for third-party ad serving to reflect this. We're dedicated to providing users with a positive experience, while helping publishers effectively monetize the ads appearing on their sites. We believe you'll find that more competition translates into better ads and increased revenue in the long run.
We're continuing to certify additional ad networks, so please keep in mind that you won't see immediate changes in your earnings or ads. As we continue to add new ad networks, you'll see them appear in your Ad Review Center. To learn more about managing your account settings and Google-certified ad networks, visit our Help Center.
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Announcing text links for referrals
In reading the feedback from publishers on the forums and in our support queues, the number one product request was the ability to use referrals in formats other than the current buttons. In particular, publishers asked us for the ability to refer via text links. So I'm pleased to announce that we now offer text links as a format option for AdWords, AdSense and Firefox referrals. You'll notice the new text link formats show up for US English; we'll be adding other languages shortly.
Please keep the suggestions coming.
New pricing structure for referrals
Last year we asked you for your feedback on referrals, and one of the issues we heard quite frequently was that it was too difficult to generate revenue with AdSense and AdWords referrals. To address this, we've just introduced a new pricing structure for both programs, which will be as follows:
AdSense Referrals:
Finally, please keep in mind that publishers may not click on their own referral ads and will not be paid for referring themselves for any product. For more information about referrals, please visit our Help Center.
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AdSense Referrals:
- When a publisher who signed up for Google AdSense through your referral earns their first $5 within 180 days of sign-up, you will be credited with $5.
- When that same publisher earns $100 within 180 days of sign-up and is eligible for payment, you will be credited with an additional $250.
- If, in any 180-day period, you refer 25 publishers who each earn more than $100 within 180 days of their respective sign-ups and are all eligible for payout, you will be awarded a $2,000 bonus (bonus payouts are limited to 1 per year).
- When an advertiser you refer spends $5 within 90 days of sign-up (in addition to the $5 sign-up fee) you will be credited with $5.
- When that same advertiser spends $100 within 90 days of sign-up, you will be credited with an additional $40.
- If, in any 180 day period, you refer 20 advertisers who each spend more than $100 within 90 days of their respective sign-ups, you will be awarded a $600 bonus (bonus payments are limited to 1 per year).
Finally, please keep in mind that publishers may not click on their own referral ads and will not be paid for referring themselves for any product. For more information about referrals, please visit our Help Center.
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Troubleshooting tips part III: Performance reports & earnings
Once ads are displaying fine on your pages, your next concern may be your earnings. To make sure all your impressions and clicks are recorded correctly, check out the following notes and tips.
First, be aware that your AdSense reports are updated every 15 to 30 minutes, but can sometimes take up to 24 hours to update. So at times, if you don't see the numbers you expect in your reports, be sure to check again later once your reports have been updated.
Channel data can be a bit tricky, so make sure to pick distinctive names to differentiate between URL and custom channels -- that way, you'll know exactly what data you're viewing. We also recommend checking out our optimization tips for channels to help you determine which ad units and placements are performing well, and how you can use this information to earn more revenue.
Next week, we'll look at publisher controls and how to filter certain ads from appearing on your site.
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First, be aware that your AdSense reports are updated every 15 to 30 minutes, but can sometimes take up to 24 hours to update. So at times, if you don't see the numbers you expect in your reports, be sure to check again later once your reports have been updated.
- Do you use the Allowed Sites feature? Allowed sites are websites or URLs on which AdSense publishers allow or wish to have their Google ads displayed. If you use the allowed sites feature in your AdSense account, be sure to add all the websitesyou're displaying ads on, to the list of allowed sites. If you forget to add a sites where you're displaying ads, then impressions and clicks on the sites will be shown in your reports, but advertisers won't be charged and the clicks won't earn any revenue.
- Do you have channels set up to track your clicks and impressions?
- If your channel reports show more data than your aggregate reports, it might be the case that your domains or ad units are being tracked simultaneously on multiple URL or custom channels. If that's the case, then to see your complete, accurate statistics, visit your Advanced Reports page. When you select theAggregate Data radio button and click Display Report, you'll see all clicks, page impressions, and earnings from your account with no duplication of data.
- Alternatively, you may see that your aggregate reports show more data than your channel reports, even if all your pages are tracked with channels. This can occur sometimes when your page is displayed within a frame; in this case data won't appear in your channel reports but will display in your aggregate reports.
- If your channel reports show more data than your aggregate reports, it might be the case that your domains or ad units are being tracked simultaneously on multiple URL or custom channels. If that's the case, then to see your complete, accurate statistics, visit your Advanced Reports page. When you select theAggregate Data radio button and click Display Report, you'll see all clicks, page impressions, and earnings from your account with no duplication of data.
Channel data can be a bit tricky, so make sure to pick distinctive names to differentiate between URL and custom channels -- that way, you'll know exactly what data you're viewing. We also recommend checking out our optimization tips for channels to help you determine which ad units and placements are performing well, and how you can use this information to earn more revenue.
- If you have ad placements, have you named them accurately? Once you create channels for your ad units or domains, you can turn your custom channels into ad placements that advertisers can specifically target their ads to, using placement targeting. When entering a description for your channels to appear as ad placements, be sure to enter something informative and accurate to represent your site well.
Next week, we'll look at publisher controls and how to filter certain ads from appearing on your site.
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Announcing more referrals options for international publishers
Last month, we announced the launch of text links for referrals for US English only. We're now pleased to let you know that text-link referrals for AdWords, AdSense, Picasa, and Firefox are now available for all AdSense languages.
We've also extended the referrals feature to four new languages: Czech, Croatian, Slovak, and traditional Chinese. Referrals for both AdSense and AdWords are available for these new languages. You'll earn $100 when the publisher you refer to AdSense earns his or her first $100, and $20 once an advertiser you've referred spends at least $100 with AdWords.
To display a referral button on your site, simply choose Referrals from the AdSense Setuppage of your account, then select the product you'd like to refer users to on your pages. For more information on how much you'll earn from referrals, you may wish to visit the AdSense Help Center.
Basic Intro to AdSense (for beginners)
Adsense Tips
Adsense Blogs Hubs and Helps
Adsense Alternatives
We've also extended the referrals feature to four new languages: Czech, Croatian, Slovak, and traditional Chinese. Referrals for both AdSense and AdWords are available for these new languages. You'll earn $100 when the publisher you refer to AdSense earns his or her first $100, and $20 once an advertiser you've referred spends at least $100 with AdWords.
To display a referral button on your site, simply choose Referrals from the AdSense Setuppage of your account, then select the product you'd like to refer users to on your pages. For more information on how much you'll earn from referrals, you may wish to visit the AdSense Help Center.
Basic Intro to AdSense (for beginners)
Adsense Tips
Adsense Blogs Hubs and Helps
Adsense Alternatives
The facts about smart pricing
We've noticed a lot of talk recently about the phenomenon commonly referred to as 'smart pricing'. There are some misconceptions out there about this, so we wanted to provide a few facts about smart pricing and how to ensure you're maximizing your revenue.
1. Many factors determine the price of an ad
More than conversion rate goes into determining the price of an ad: the advertiser's bid, the quality of the ad, the other ads competing for the space, the start or end of an ad campaign, and other advertiser fluctuations.
2. Clickthrough rate doesn't affect advertiser return on investment (ROI)
The percentage of clicks that convert for an advertiser is the most important factor in an advertiser's ROI, so it's not only possible, but common, to have a low CTR and a high advertiser conversion rate. It's also possible to have a high CTR and a low conversion rate. Don't remove the AdSense code from your site just because it has a lower CTR - it may be one of your best converting sites.
3. Google doesn't make money from 'smart pricing'
In fact, we make less money, since the cost to advertisers is reduced in order to provide a strong ROI. Ultimately, this leads to higher payouts for publishers by drawing a larger pool of advertisers and rewarding publishers who create high quality sites.
4. Remember the old chestnut: "Content is King"
The best way to ensure you benefit from AdSense is to create compelling content for interested users. This also means driving targeted traffic to your site -- advertisers don't gain as much ROI when paying for generic clicks as they do for quality clicks that come from interest in your content. Good content usually equals a good experience for user plus advertiser, which can be much more valuable than CTR.
Keep in mind that like most Google technology, our system for calculating advertiser pricing gets updated regularly. We're constantly improving our ad products to benefit both the publisher and advertiser communities; what benefits one side ultimately benefits the other.
Basic Intro to AdSense (for beginners)
Adsense Tips
Adsense Blogs Hubs and Helps
Adsense Alternatives
1. Many factors determine the price of an ad
More than conversion rate goes into determining the price of an ad: the advertiser's bid, the quality of the ad, the other ads competing for the space, the start or end of an ad campaign, and other advertiser fluctuations.
2. Clickthrough rate doesn't affect advertiser return on investment (ROI)
The percentage of clicks that convert for an advertiser is the most important factor in an advertiser's ROI, so it's not only possible, but common, to have a low CTR and a high advertiser conversion rate. It's also possible to have a high CTR and a low conversion rate. Don't remove the AdSense code from your site just because it has a lower CTR - it may be one of your best converting sites.
3. Google doesn't make money from 'smart pricing'
In fact, we make less money, since the cost to advertisers is reduced in order to provide a strong ROI. Ultimately, this leads to higher payouts for publishers by drawing a larger pool of advertisers and rewarding publishers who create high quality sites.
4. Remember the old chestnut: "Content is King"
The best way to ensure you benefit from AdSense is to create compelling content for interested users. This also means driving targeted traffic to your site -- advertisers don't gain as much ROI when paying for generic clicks as they do for quality clicks that come from interest in your content. Good content usually equals a good experience for user plus advertiser, which can be much more valuable than CTR.
Keep in mind that like most Google technology, our system for calculating advertiser pricing gets updated regularly. We're constantly improving our ad products to benefit both the publisher and advertiser communities; what benefits one side ultimately benefits the other.
Basic Intro to AdSense (for beginners)
Adsense Tips
Adsense Blogs Hubs and Helps
Adsense Alternatives
Earn more with AdSense tips by email
A few months ago, we updated the email communication options in your AdSense account to give you more choices about the types of messages you'd like to receive from us. You can now pick the types of messages that interest you from five categories:
In case you aren’t currently opted into this category, we’d like to recommend that you update your preferences to be able to receive Customized help and performance suggestions going forward and not miss out on valuable information on how to optimize your AdSense performance.
Basic Intro to AdSense (for beginners)
Adsense Tips
Adsense Blogs Hubs and Helps
Adsense Alternatives
- Customized help and performance suggestions
- Newsletters
- Google market research
- Special offers
- Information about other Google products and services which may be of interest to you
In case you aren’t currently opted into this category, we’d like to recommend that you update your preferences to be able to receive Customized help and performance suggestions going forward and not miss out on valuable information on how to optimize your AdSense performance.
Basic Intro to AdSense (for beginners)
Adsense Tips
Adsense Blogs Hubs and Helps
Adsense Alternatives
Improve Google Adsense Earnings
Adsense earnings from blog determines how a blog is profitable or not, there is no doubt that adsense is the most proven programs that can make bloggers earns money online, adsense earning depend on a lot of factors in which some can be controlled by theblogger itself and some are uncontrollable that only google can manipulate and remains secret.
Google adsense earnings can only be received when a publisher reach the payout limit of $100 that a blog with adsense earn. However, some may not reach the payout limit and not get paid until the adsense earnings reach $100. However, adsense earning can be improved by implementing some proven techniques that some bloggers used that make their blog adsense earn a lot. Some of those are what we will discuss.
How to improve adsense earnings?
Google adsense earnings can only be received when a publisher reach the payout limit of $100 that a blog with adsense earn. However, some may not reach the payout limit and not get paid until the adsense earnings reach $100. However, adsense earning can be improved by implementing some proven techniques that some bloggers used that make their blog adsense earn a lot. Some of those are what we will discuss.
How to improve adsense earnings?
- Location of ad is crucial to your click thru rate. Increase click thru rate means increase in adsense income. As much as possible, put your ad on the area where it first catches the eyes of your visitors. Based on google heat map for standardwebsite, it’s the upper left corner of your computer screen.
- Make the ad as part of your content. To make the ad look more a part of your content, avoid the use of border. Blend the color of the ad to that of the color of your content and the color of the link to blue, and then embed the ad on your content. I used the code below to embed google ad on my blog content.
- Use the most effective ad block. The 336x280 ad block is proven to be the most effective from the adsense family of ad.
- Do the key word research, use google keyword tool to locate the most searchable keyword that generates high adsense earning with less competition and optimized your blog based on that keyword, it was easily said than done. The next post will show how to use the google keyword tool.
- Monitor your page using channels and google analytics to know which page delivers the most google adsense earnings.Using this tool you can determined which content produce more click and which content generates high cost per click that serves google ad.
Those are just a few tweaks that I used to improve my adsense income from one of mycreated blog that made me earn extra cash monthly thru adsens.
Basic Intro to AdSense (for beginners)
Adsense Tips
Adsense Blogs Hubs and Helps
Adsense Alternatives
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